If we make the assumption that the average fee for an entry level certification is approximately € (Euro) 560,- and the fee for an advanced level certificate is approximately € (Euro) 430,- then by multiplying these amounts by the certification numbers listed above we can see that the revenue is well above 160 million € (Euro). When you bear in mind that this is for 2006 only and does not include further education and speciality courses, you can see that it should not be unheeded.

Recent specific market research further states that actual sales of scuba diving equipment has levelled off at approximately € (Euro) 1,800,- for candidates taking entry level courses and an additional € (Euro) 860,- for candidates on advanced level courses. These figures multiplied by the number of certified divers (318,402 for 2006) clearly shows that the retailers revenue consists of approximately 450 million € (Euro) corresponding certifications.

As we know from marketing data specially formulated toward public behaviour, we are finding the following characteristics in regard to training whilst on holiday or in a resort area. Most tour/resort operators had a considerable increase in demand for aquatic activities in the most popular destinations.

27% of entry level certifications were taken in a southern holiday destination. The reason for this being the unfavourable northern weather conditions as well as the rising trend of further education being combined as a holiday leisure activity. This reflects an enormous potential for the industry, and also gives a positive indication of the limited restricted areas of concern of RSTC members with substantial benefits from further developments, especially for the tourism industry as a whole in the Mediterranean.